After a year and a half at Maison Jacquemus, I made the decision to go freelance. This enriching and highly creative period allowed me to deepen my knowledge of the luxury sector and acquire the keys to an effective social media strategy.

With five years of experience in a digital agency, I began my career as an influence consultant, where I had the opportunity to collaborate with a variety of brands to create impactful and memorable campaigns.

Throughout my journey, my passion for strategic planning and analysis naturally led me to the role of strategic planner. This evolution allowed me to develop tailored recommendations and strategies, not only for luxury houses but also for mass-market brands. My approach is distinguished by a deep understanding of market dynamics and consumer expectations, enabling me to create relevant and effective campaigns.

More recently, I joined the Image department at Maison Jacquemus, where I honed my skills in campaign orchestration, digital strategy, and project coordination. This experience gave me a 360-degree vision of the needs and challenges brands face on social media, while strengthening my expertise in image management and digital communication